The Salvation Army has launched its new Red Kettle campaign with help from actor, producer and #RedKettleReason ambassador Nick Cannon.

The American rapper commented 'I'm honoured to continue working with The Salvation Army this holiday season. It is so important for us to come together during the holidays and support people in our communities who may be struggling. Every child deserves to have a joyful, magical Christmas morning, so I am raising money through my #RedKettleReason page to help The Salvation Army provide Christmas gifts and necessities to children across the country'.